The Lip Balm That Makes You Smile: How EOS Dominated The Beauty Industry

The Evolution of Smooth did not become one of the best-selling lip balms in the nation by accident. Sanjiv Mahra and Jonathan Teller (EOS founders) had to develop a strategic plan and overcome countless hurdles to reach such major success. EOS lip balm is currently worth $250 million dollars and has become the 2nd best-selling lip balm after Burts Bees.

EOS was launched nearly a decade ago. The entrepreneurs saw an opportunity in the beauty market, particularly the oral care category. They felt as though manufactures were only concerned about developing cheap products with an active ingredient.

The invested in research and discovered that lip balms were mainly used by women. This inspired the men to create a product that appealed to them, versus making a unisex product. They also discovered that consumers did not enjoy putting on lip balm. This information led to a set of objectives and goals that the businessmen would set out for their product. They also wanted their lip balm to become a timeless staple, as Chapstick had become.

With the help of a clay sculpture, they created the signature spherical shape. They eventually invested in their own machinery to create the product by the masses. They used all natural ingredients with an array of refreshing flavors and adopted the tagline “The Lip Balm That Makes You Smile”.

Getting EOS lip balm products into stores was a challenge. Even after hiring a professional salesman to represent their product, most buyers were male and felt as though the product was not needed. By a twist of fate they were able to meet with a female buyer from Walgreens that accepted the product and EOS landed their first account with that drugstore. Costco, Walmart and Target followed.

Today,EOS continues to spread the word of their product through social media and beauty magazines.

For more info, visit

Waiakea Water is Still Pushing Forward to Make the World a Better Place

Bottled water has always had a bad rap, probably due to the fact over 22 billion plastic bottles find their way into various landfills and incinerators each year. According to Specialty Food, Waiakea water is one brand that has been changing the face of the industry for the past three years and just recently launched their new #FollowYourFlow social media contest.

Ryan Emmons, the founder of the company, discovered the source of the Waiakea springs while vacationing in Hawaii with his family. He found out the unique properties of the water and saw an opportunity to start changing the face of the industry. The continued success of the company has led it to expand its platform and continue making the world a better place.

The contest involves giving one lucky follower on their social media the opportunity to discover the beauty of Hawaii and to have a life-changing experience when they attend the Wanderlust Yoga Festival. The contestant who wins will receive a round-trip flight to Oahu, compliment of Skyscanner, and will be provided with up to a $1,000 of free airfare.

According to Baby Boomster, the competition was inspired by Waiakea water commitment to fueling a healthy and balanced lifestyle from the Hawaiian volcanic water’s naturally alkaline and electrolyte rich content.

Fans of the Hawaiian water can enter by just submitting their name, email, and birthdate on the contest page. The contest will run until January 31st and the winner will be announced on February 1st.

What has made the Hawaiian water so popular to inspire such a contest? Consumers will be pleased to know it’s due to the unique mineral content of the water. The water comes from the rainfall and snowmelt atop the Mauna Loa volcano.

The water is naturally filtered through thousands of feet of volcanic rock. When the water comes out it contains a mineral content of calcium, sodium, magnesium, potassium, and silica.

The company’s continued dedication has even led them to ensure sustainable packaging. The water is sourced from an aquifer with a 1.4-billion-gallon recharge rate. The facility even uses 33% of renewable energy for the manufacturing process.

Learn more about Waiakea water:

Doe Deere and Lime Crime: Colorful, Courageous Inspiration

Doe Deere continues to sit pretty as her famous makeup brand soars to new heights.

Lime Crime is modern makeup for forward beauty thinkers, female and male, and that’s the mission of Lime Crime. The CEO and founder told IdeaMensch that cosmetics can certainly enhance one’s attractiveness, but it also importantly offers self-expression and empowerment.

The now lavender haired beauty launched Lime Crime in 2008, unsure if people would understand her love of brightly colored, fun makeup that turns heads. She had noticed that makeup like the kind she now creates didn’t exist in much variety, even in a city the size of New York. That’s when she dove head first into the super competitive world of beauty and has never looked back.

Today, 2.8 million people follow Lime Crime on Instagram, and the company has become a social media darling. Doe Deere believes that you can build a brand on e-commerce when you understand your customer and what you’re really selling. Online shopping is quick, convenient, fully stocked and exactly what the shopper is looking for.

Doe Deere maintains a major presence in the day to day happenings of her makeup company, now based in Los Angeles. She meets with a chemist in the lab, participates in meetings and tests all the new Lime Crime lipsticks, shadows and items they sell. If a product is sub-par, it will never make it to store shelves.


Doe Deere wears bold, sexy makeup from her own line, so she makes sure it’s living up to its hype. The makeup she adores is right in your face with zero apologies. Lipstick takes the shades of blue, green, yellow, orange or red, for example and then gets turned up to the nth degree. This makeup is edgy and naughty, and it looks nothing like the boring beige traditional palettes the beauty industry has forced women to wear for decades.

Doe Deere had a dream and is now living it. She has inspired many young women and men in the pursuit of happiness, achieving out of reach goals and never giving up. She was recently honored as one of Self-Made magazine’s Top Inspiring Female Entrepreneurs. Doe Deere also graced the cover with business titans Suze Orman and Arianna Huffington and was blown away by this beautiful recognition.

Doe Deere’s simple advice: Be brave, defy expectations.

That’s what Lime Crime’s strong colorful makeup exudes.

Improve Patient Care with Oncotarget

Many people who have had a cancer diagnosis or have a family member or friend who has been affected constantly look for new treatments with fewer side effects. It is a debilitating and frightening disease that impacts every phase of a patients’ life physically and emotionally. Researchers are always looking for the latest techniques to make treatments easier while trying to cure and eradicate the cancer cells. Oncotarget is also available on Dove Press. is a resource for researchers and oncologists to share ideas and treatment results to help each other give the best options for their patients. Articles are submitted for access to the latest ideas and studies and are encouraged by the founders. It was started in 2010 by editors-in-chief Mikhail Blagosklonny and Andrei V. Gudkov of the Roswell Park Cancer Institute. It is a peer reviewed, open access medical journal covering all aspects of cancer care and research published by Impact Journal.

The goal is to help authors who wish to submit articles increase the impact of their research and provide their studies and information to all researchers and oncology professionals. Authors who wish to publish papers can read the guidelines on the website and submit their works to be included in journals published weekly at Impact Journal. Many who have had their work turned away by other sources have found success with Oncotarget that has been rated #1 in total documents in 2015 among all journals in Oncology.

That is an outstanding result for a company still considered new in the industry. The ability to access studies, reports and techniques from other professionals makes it easier for clinicians to find the latest in care advice for patients and to realize their goals to:


  • Maximize the impact of research with insightful reviews
  • Allow exceptional discoveries to be shared more quickly
  • Eliminate borders between specialties
  • Link different fields of biomedical science
  • Foster applications of basic and clinical science to fight disease
  • Life without disease is the ultimate goal

The top 100 Oncotarget publications in the media have been rated by Altmetric Attention score.

Follow them on Twitter and Facebook. Clinicians can subscribe to the publications and receive notice of the latest submissions, review their website for specific topics of interest and even submit their own publications.

Oncotarget’s impact for the studies and cures of cancers has made its mark and wants to share their research with as many people as possible. Take advantage of their resources today to stay up to date on the latest news and provide the best care for your patients. Learn more about Oncotarget journal at

Financial Advisor David Giertz Reveals How Social Security Can Change Your Life

David Giertz graduated from Miami University with a degree in business administration and management. David Giertz is a registered broker with FINRA, which means he is in the business of buying and selling stocks and mutual funds. He has worked as Senior Vice President-Nationwide Financial Distribution and Sales at Nationwide Life Insurance company since April of 2013 at Giertz also serves as President of Nationwide Financial Distributors and several other companies.

David has over 30 years of experience in the financial industry and has been accredited as a broker through the State Securities Law Exam, General Industry and Products Exam. He is not just a financial broker, but he is a specialist in investment planning for retirement such as social security.

The Wall Street Journal recently did an interview with Dave Giertz, where they discussed the importance of social security and why people should pay more attention to it. He also conducted a survey where many people stated that their advisors were not discussing social security with them. This means that a majority of people who have the right social security plans may not receiving all of the benefits they could be presented with.

Giertz revealed some valuable information in the WSJ interview to help financial advisors understand the importance of talking to their customers about social security. The interview on also revealed several facts about social security, one being that it can take up about 40% of your retirement planning process. Dave also pointed out that those who turn onto social security too early can lose up to $300,000 over 25 years on Vimeo. Clients need more advisors like Dave Giertz, who are honest and take the time to help clients understand their financial situation.

Brad Reifler Doesn’t Want Anyone To Miss Out On The Benefits Of Investing

In today’s world, investing has often become synonymous with only rich people or finance gurus and may even be looked down on by the other 99% of America.

But Reifler believes it doesn’t have to be so and he says that even though many things about the movie Money Monster that are true, there are still amazing opportunities that can come from investing. Investors just need to heed some words of advice before they jump into investing.

According to Bloomberg, Brad Reifler’s first word of advice is not to just simply invest in the stock market, but to look at other opportunities for funds. Yes, the stock market can have some very good investments that can bring high returns, but it could also be a very volatile place to invest in.

Second, Reifler says it’s just as important to know who you’re investing with as it is to choose the type of investment. This is because you don’t want to invest with a company that has a bad reputation for making profits regardless of your portfolio performance. And lastly, Brad Reifler says you have to have an investment objective and stick to it and not get sidetracked by any bells and whistles that fund managers might offer you.

Reifler has built several companies that developed quite a reputation for investment strategies. The first was a discretionary account and global derivatives management company, Reifler Trading Company. Reifler owned this company from 1982 to 2000 before selling it to Refco Inc. Learn more about Brad Reifler:

He also built Pali Capital, a hedge fund and broker in the equities market that actually did not place control over where clients funds were invested in, but rather helped develop an investment strategy for the portfolio managers to execute. It did well in excess of $1 billion in income and built offices all over the world.

And then Reifler started Forefront Capital, a company that started out as a portfolio manager to the wealthy clients, but soon moved towards middle class investors.

Brad Reifler wanted to serve middle class investors because once he had started a college savings investment fund that he had hoped would have enough in it for his daughters when the time came to withdraw.

Unfortunately, the money was actually less than what Reifler had put into it. He also once tried to invest his father’s lifesavings in a good IRA account, but he couldn’t find a good one because his father was unaccredited.

So after consulting with the SEC, Reifler was able to open an alternative investment fund at Forefront Capital for even non-accredited investors who could start investing in it for as little as $1,000.

WEN By Chaz Dean Makes Hair Beautiful And Healthy

Women from all over the world love to get their hair done. They love to make their hair feel soft. It is important to have healthy hair, because healthy hair makes women everywhere feel beautiful. There are a lot of products out there that promise healthy, shiny, soft hair but many of those products only deliver false promises. When looking for reputable products, look for natural hair products that eliminate all unnecessary chemicals. Products without chemicals are ideal for hair because it promotes shine, softness and it makes the hair manageable.

There is one product on the market that has great ingredients and is proven to make hair healthy. This product is WEN by Chaz Dean. WEN hair products were created by celebrity hair stylist Chaz Dean. Chaz Dean came up with WEN after talking with his clients about their hair. WEN by Chaz Dean is a success because Chaz worked hard provide a product that women would love.

WEN by Chaz Dean is unique because it has ingredients that nourishes the hair. WEN contains botanicals that moisturize the hair and make it soft and manageable. WEN has a 5-in-1 system where it can used as a shampoo, a conditioner, a deep conditioner, a detangler, and a leave-in conditioner. WEN by Chaz Dean is a cleansing conditioner. It can be used to clean the hair of all dirt but it does not strip the hair of its natural oils like shampoo.

When WEN is used, it leaves the hair soft and manageable. It provides a healthy shine and the hair feels amazing after use. WEN is a great product for a woman who does not want to use multiple products to get the job done. WEN brings out the best in a person’s hair. WEN by Chaz Dean can be used on wavy, straight, or curly hair.

Buy WEN products on EBay.

The Madison County Courier Is The New Way To Find Pro Bono Lawyers

Many people in New York have a hard time finding a pro bono lawyer. Even when finding one, people usually do not know the history of the attorney. Moreover, some of these attorneys have several hidden fees attached to their pro bono work. These attorneys take advantage of average people in the New York area.

This is being changed by the creation of the Madison County Courier. The Madison County Courier has developed a way for all people in low-income status to apply for a suitable free attorney. All an individual has to do is get on the Madison County Courier website. This can be accomplished through any public library. Additionally, the county courthouse has a law library with online access, too.

Once on the website, a quick form must be electronically filled out. There are no costs associated with this form. This form is also broken down so that the least educated person is able to understand it. Some financial information needs to be submitted to the secured database. Once this happens, the person applying for a free lawyer will instantly know if they qualify or not.

Upon qualifying, the applicant will receive names of several attorneys that can represent them for free with no hidden fees at all. This information further includes the history of the attorney, whether good or bad.

Attorney Jeremy L. Goldstein is very happy with this service. Attorney Goldstein has represented many people on a pro bono status. Sadly, he has observed pro bono attorneys take advantage of many people; this could be by charging hidden fees or not doing a good job with the representation.

Jeremy Goldstein wanted to make a program that would ensure people in a pro bono status a good attorney for no money at all. Jeremy hopes more lawyers will join the pro bono staff within the next few months.


Eric Lefkofsky Provides Hope to the Future and Family

Eric Lefkofsky is known most commonly by his impressive works at Tempus Inc., which he resides as the Chief Executive Officer as well as the Co-founder of the company, but before all of his wild success, Eric Lefkofsky was a perspective lawyer who attended the University of Michigan from 1987 through to 1991 and then the University of Michigan Law from 1991 through till 1994 where he accomplished earning his Juris Doctor also known as the JD.

Upon his graduation and accepting his law degree, Eric went on to move to the Chicago Area where he quickly managed to create his own company known as InnerWorkings back in the year 2001 of May. Upon getting the ball rolling in his career, Lefkofsky developed a hunger inside of himself for the pursuit of change and power in the world, believing that with enough power he could eventually help support as much progress as possible.

Later moving on to start up a second company, Eric founded Echo Global Logistics in 2005 and then later on again he came up with yet another phenomenal idea when he brought MediaBank to the world as its Founder as well. Not wanting to stop there, Eric Lefkofsky put one foot in front of the other and continued to pursue greatness with even yet more brilliant ideas, going on to become the Co-Founder of Lightbank and Groupon, two of his most famous creations.

Deciding it would be a foolish career move to waste his awesome momentum and wanting to continue on with his impressive entrepreneurial stride, in January of 2014 he Co-Founded a new company that goes by the name of Uptake which he still currently actively takes a great part in. A year after the discovery of Uptake, Eric Lefkofsky created his most recent and most highly esteemed company known as Tempus, Inc., where he and his team work with passion in their sciences to eradicate cancer through finding a cure and in the process also finding overall far better treatment options that are less dangerous and incredibly more reliable.

Today, Eric Lefkofsky resides in the Greater Chicago Area as a highly respected pillar of his community, not only for his work in the fight against cancer, but also in his impressive assistance in the everyday family’s home through the private foundation which he Co-Founded known as Lefkofsky Family Foundation which works to improve quality of life.


A User’s Review Of WEN by Chaz

As much as you might love seeing the hair you might dream of having on a TV commercial for a hair conditioner brand, you’re probably much happier if you know that the product actually does its job and isn’t just hype. Well when it comes to Wen you can actually take their word for it that it does improve your hair. But if you want to take someone else’s, you might want to know what this user had said at

In her experience, WEN by Chaz did help her normally frizzy and greasy hair feel smoother and softer. Also she mentions that you don’t have to worry about losing strands when using it, and if you want a product that can give you confidence while at work or spending a night on the town, WEN by Chaz can definitely do that for you. The only downside she mentions is that it’s best for users who plan to shower and use the conditioner every day as opposed to those who like skipping days.

The founder of WEN is Chaz Dean,, a photography enthusiast who also loves turning hair into a beauty to behold. He pursued his passion for hairstyling at a cosmetology school in Los Angeles and experimented with different hair conditioner products in order to create something new and unique. Soon he had patented what he deemed the perfect shampoo and conditioner combination and began using it at a salon he opened. Today the salon serves some famous celebrity clients.

WEN by Chaz is primarily sold online via, but if you have a Sephora or other authorized retailer in your area you can purchase the products there as well. All products are made from natural oils and nutrients and come in three scents of lavender, pomegranate and sweet almond mint. You can buy WEN by Chaz in the basic kit if you only need the shampoo, conditioner and mousse, but if you also want the gloss and mist you can get the deluxe kit.

Visit the Wen Facebook page for more info.