Hawaii, a chain of islands scattered across the Pacific, is known for their volcanic activity. The island chain formed due to the existence of a hotspot, and the volcanic activity has been going on continually for decades. The minerals ejected from the vents of the island’s volcanoes have been mixing with the spring, and it created a chemical reaction making the water alkaline, which is good for the body. The water is also infused with different minerals that are beneficial to humans. Entrepreneurs in the island knew about this fact, and they decided to collect the water from Hawaii’s springs, selling it as bottled water under the brand Waiakea.
The people behind Waiakea Water have noticed that people all over the world are not picky when it comes to bottled water. They will grab anything that has water in it, without reading the labels and checking where the water came from. However, they are keen on changing the norm, and they are marketing the bottled water as organic and filled with minerals from the volcanoes of Hawaii. Their marketing campaign is successful, and a lot of people became aware of the product that they are selling. Fans of the Waiakea bottled water are saying that they felt more energetic after drinking the water sold by the brand, and they are recommending it to people who need to be rehydrated all the time.
Waiakea Water is also a champion when it comes to environmental protection. The company developed an eco-friendly container, and they are urging their buyers to recycle. The company is also conducting a philanthropic activity in Africa, and they are donating a portion of their sales to Pump Aid, an NGO whose primary goal is to deliver clean water to homes in impoverished African states. Waiakea focuses their assistance to the people of Malawi, a poverty-ridden country known for Lake Malawi, but does not have any access to clean water.
Because of the philanthropic activities being promoted by Waiakea Water, many people are driven to buy their products because they knew that the sales are going through projects that help the African society.