Waiakea Hawaiian Volcanic Water has announced a 5000% in growth from 2012 when it was launched. In the last one year, the company has been focusing on sustainability, health and charitable initiatives. This has added its Waiakea water product to about 2,000 stores across 30 states in the U.S. The company will launch a new facility in Hawaii for its manufacturing processes to meet the growing global demand.
Reactions of the Founder
Specialty Food reported that Ryan Emmons, the Waiakea Water founder stated that he was very proud of the exponential growth that the company has been able to accomplish in only a handful of years.
He described the growth of the company from an entity that was selling just a few thousand cases per year but this changed to over 120,000 cases over the same period of time. He expressed his delight that due to the high number of Waiakea spring water cases sold, over 500 million liters of hygienic water have been availed freely to communities in Africa that are underserved.
Charitable Initiative and Source of Waiakea Volcanic Water
In a bid to encourage more people to drink in an ethical manner, Waiakea Water partnered with Pump Aid to donate 650 liters of hygienic water for each liter sold by the company.
However, the brand’s success cannot be attributed to this charitable contribution as this great initiative only count for a third of it. Waiakea manufactures a mineral-rich, electrolyte-packed and naturally alkaline product that is sourced from one area in the planet that is among the purest before it is packed in recycled bottles (rPET).
What has contributed to Waiakea’s Success?
Waiakea water success could be as a result of doing things in a different way from the rest of the brands according to Emmons. He points out the fact that they are the first brand of premium bottled water that got certification by CarbonNeutral.
In terms of sustainability, ethics and health Emmons stated that the company has built a brand which will make people feel great on a number of levels.
Going by an average-basis, Waiakea Water, has witnessed a 170% growth rate per year and the company has a value of over $10 million. It is now available in leading chains like Wawa and Whole Foods and is expanding to the international market.
About Waiakea Hawaiian Volcanic Water
According to Baby Boomster, Waiakea water came about in 2012 as the premier sustainable, charitable and healthy premium bottled water in its own class. The water originates from Hawaii through rain and snowmelt on the peak of Mauna Loa, an active volcano.
This source is considered one of the most purest places on earth. The water is then filtered via 14,000 feet of permeable lava, enhancing it with electrolytes and minerals making it delicious and naturally alkaline.