Waiakea Water: Bottling Hawaiis Volcanic Springs

Hawaii, a chain of islands scattered across the Pacific, is known for their volcanic activity. The island chain formed due to the existence of a hotspot, and the volcanic activity has been going on continually for decades. The minerals ejected from the vents of the island’s volcanoes have been mixing with the spring, and it created a chemical reaction making the water alkaline, which is good for the body. The water is also infused with different minerals that are beneficial to humans. Entrepreneurs in the island knew about this fact, and they decided to collect the water from Hawaii’s springs, selling it as bottled water under the brand Waiakea.

The people behind Waiakea Water have noticed that people all over the world are not picky when it comes to bottled water. They will grab anything that has water in it, without reading the labels and checking where the water came from. However, they are keen on changing the norm, and they are marketing the bottled water as organic and filled with minerals from the volcanoes of Hawaii. Their marketing campaign is successful, and a lot of people became aware of the product that they are selling. Fans of the Waiakea bottled water are saying that they felt more energetic after drinking the water sold by the brand, and they are recommending it to people who need to be rehydrated all the time.

Waiakea Water is also a champion when it comes to environmental protection. The company developed an eco-friendly container, and they are urging their buyers to recycle. The company is also conducting a philanthropic activity in Africa, and they are donating a portion of their sales to Pump Aid, an NGO whose primary goal is to deliver clean water to homes in impoverished African states. Waiakea focuses their assistance to the people of Malawi, a poverty-ridden country known for Lake Malawi, but does not have any access to clean water.

Because of the philanthropic activities being promoted by Waiakea Water, many people are driven to buy their products because they knew that the sales are going through projects that help the African society.

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Waiakea Hawaiian Volcanic Water Experiences 5,000% Growth in Three Years

Waiakea Hawaiian Volcanic Water has announced a 5000% in growth from 2012 when it was launched. In the last one year, the company has been focusing on sustainability, health and charitable initiatives. This has added its Waiakea water product to about 2,000 stores across 30 states in the U.S. The company will launch a new facility in Hawaii for its manufacturing processes to meet the growing global demand.

Reactions of the Founder

Specialty Food reported that Ryan Emmons, the Waiakea Water founder stated that he was very proud of the exponential growth that the company has been able to accomplish in only a handful of years.

He expressed his delight that due to the high number of Waiakea spring water cases sold, over 500 million liters of hygienic water have been availed freely to communities in Africa that are underserved.

Charitable Initiative and Source of Waiakea Volcanic Water

In a bid to encourage more people to drink in an ethical manner, Waiakea Water partnered with Pump Aid to donate 650 liters of hygienic water for each liter sold by the company.

However, the brand’s success cannot be attributed to this charitable contribution as this great initiative only count for a third of it. Waiakea manufactures a mineral-rich, electrolyte-packed and naturally alkaline product that is sourced from one area in the planet that is among the purest before it is packed in recycled bottles (rPET).

What has contributed to Waiakea’s Success?

Waiakea water success could be as a result of doing things in a different way from the rest of the brands according to Emmons. He points out the fact that they are the first brand of premium bottled water that got certification by CarbonNeutral.

In terms of sustainability, ethics and health Emmons stated that the company has built a brand which will make people feel great on a number of levels.

Going by an average-basis, Waiakea Water, has witnessed a 170% growth rate per year and the company has a value of over $10 million. It is now available in leading chains like Wawa and Whole Foods and is expanding to the international market.

About Waiakea Hawaiian Volcanic Water

According to Baby Boomster, Waiakea water came about in 2012 as the premier sustainable, charitable and healthy premium bottled water in its own class. The water originates from Hawaii through rain and snowmelt on the peak of Mauna Loa, an active volcano.

This source is considered one of the most purest places on earth. The water is then filtered via 14,000 feet of permeable lava, enhancing it with electrolytes and minerals making it delicious and naturally alkaline.