The high-end salad chain, Sweetgreen, is a brand that is being created to stand for something says co-Founder and co-CEO Nathaniel Ru. “We want to feed more people better food.” Big-name investors such as Danny Meyer, Steve Case and Daniel Boulud back the high-end salad chain. Sweetgreen provides people with local, organic, fresh and healthy salads that have been a big hit with customers, causing endless lines at the dozens of locations already open. Learn more: https://www.linkedin.com/in/nathaniel-ru-b04a7310
The co-CEOs want the Sweetgreen to have a strong emphasis on technology, demonstrated by 30% of all the company’s transactions are made through its website or mobile app. Their management approach is also novel, with their corporate office being shut down five times a year so that all of the corporate employees can go work at one of the restaurants and interact with their customer base. Sweetgreen also lacks a corporate headquarters as the co-CEOS are bicoastal, allowing them to strive for national growth. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Nathaniel Ru’s co-CEOs, Jonathan Neman and Nicolas Jammet, went to Georgetown University, where the met in an entrepreneurship class. Nathaniel Ru himself is a graduate of Georgetown University’s McDonough School of Business with a Bachelors of Science in Finance. The felt that Georgetown and the surrounding area needed healthy eating locations, and so they made that their focus when in August 2007, right after they graduated, they opened up their first restaurant. They knew they would make as a company when they survived the first winter lull created by Georgetown University’s winter break. The other big thing that the three share is they all have parents who are first-generation immigrants who started their own businesses.
Sweetgreen produce comes from local farms and is delivered every morning. Their salad dressings are made from scratch daily. Food preparation is done in open kitchens so you can see the ingredients and know what you are eating. They want to show their customers how they do it instead of telling them.
Nathaniel Ru and his co-founders launched a music festival in 2010 called sweetlife. Celebrating food, music and the community are the goals of the sweetlife festival. Headliners include Avicii, Lana Del Rey, Calvin Harris, Kid Cudi and Kendrick Lamar. Instead of a large festival this year, they will be hosting sweetlife experiences around the nation to capture the essence of sweetlife in an environment that is closer to the community.