Wes Edens & Richard Branson: Virgin Trains USA

Founder of Fortress Investment Group and chairman of Brightline, Wes Edens, announced in recent news a partnership with Richard Branson’s Virgin Group. Brightline which launched in 2018 is the only passenger rail service in the United States that currently is privately owned. It is popular with its efficient and hospitality is driven by customer-friendly amenities during transportation. Wes Edens plans for Brightline which started offering service in Florida, between West Palm Beach, Miami, and Fort Lauderdale in May 2018 to expand into Tampa and Orlando. Other expansions include new service express joining Las Vegas to Southern California with constructions starting in 2019. Read more about Wes Edens at Wikipedia

Besides Virgin Group being a respectable and recognizable brand, it is among the top international investment groups. Founded in 1970, it has invested in many sectors including transportation and travel services, mobile technologies, entertainment and leisure, related financial services, wellness, and health. What Virgin Group offers Brightline, is extensive expertise in marketing, brand development and a minority investment in the company. After the partnership agreement, Brightline will have to rename itself taking the Virgin Group’s brand name “Virgin Trains USA.” However, it will retain its operation and management through their affiliates at Fortress Investment Group and an executive team.


Wes Edens believes the Virgin Group team will offer their expertise on customer experience since they are professionals in the hospitality and travel industry with a trusted brand. Edens also believes, through innovation, shared culture and disruption, the partnership will significantly position for success. Founder of Virgin Group, Sir Richard Branson, agreed with Wes Edens stating “over the years, they have improved on innovative ways to offer better traveling services using Virgin America.” The impact will, however, be great after partnering with Brightline since many Americans reaching tens of millions, travel by train every day becoming beneficial.

Besides Virgin Group having over 60 companies looking into consumer sectors like leisure and travels, president of Brightline, Patrick Goddard agrees on their success rate. “We are reinventing train travel in America… and challenging conventional wisdom” Goddard explained. He added that a proven success track record by Virgin Group would amplify their growth potential and efforts into new markets.

Check more: https://www.newfortressenergy.com/about-us/wes-edens

 

Waiakea Water: Bottling Hawaiis Volcanic Springs

Hawaii, a chain of islands scattered across the Pacific, is known for their volcanic activity. The island chain formed due to the existence of a hotspot, and the volcanic activity has been going on continually for decades. The minerals ejected from the vents of the island’s volcanoes have been mixing with the spring, and it created a chemical reaction making the water alkaline, which is good for the body. The water is also infused with different minerals that are beneficial to humans. Entrepreneurs in the island knew about this fact, and they decided to collect the water from Hawaii’s springs, selling it as bottled water under the brand Waiakea.

The people behind Waiakea Water have noticed that people all over the world are not picky when it comes to bottled water. They will grab anything that has water in it, without reading the labels and checking where the water came from. However, they are keen on changing the norm, and they are marketing the bottled water as organic and filled with minerals from the volcanoes of Hawaii. Their marketing campaign is successful, and a lot of people became aware of the product that they are selling. Fans of the Waiakea bottled water are saying that they felt more energetic after drinking the water sold by the brand, and they are recommending it to people who need to be rehydrated all the time.

Waiakea Water is also a champion when it comes to environmental protection. The company developed an eco-friendly container, and they are urging their buyers to recycle. The company is also conducting a philanthropic activity in Africa, and they are donating a portion of their sales to Pump Aid, an NGO whose primary goal is to deliver clean water to homes in impoverished African states. Waiakea focuses their assistance to the people of Malawi, a poverty-ridden country known for Lake Malawi, but does not have any access to clean water.

Because of the philanthropic activities being promoted by Waiakea Water, many people are driven to buy their products because they knew that the sales are going through projects that help the African society.

http://www.charmcitybeverage.com/water/waiakea-hawaiian-volcanic-water