The Spectacular Thoughts And Success Of Doe Deere

Doe Deere will always be the Unicorn Queen to the world. She became one of the first female entrepreneurs to successfully launch a cosmetics company in 2008. She has dedicated herself to producing makeup that is vegan, certified, cruelty free, bold and colorful. Lime Crime offers lipsticks, lip gloss, nail polish, liquid liners, loose pigments and eye shadow palettes.

 

Doe Deere was originally a clothing designer with an independent line. During the time she was modeling for her website she was unable to find the bright makeup she desired. This led to her decision to make these colors herself. She admits her two greatest loves are makeup and fairy tales. She combined both and her brand of makeup is imaginative and fun. She brought in the fairy tales by making her mascot a unicorn to represent beauty, compassion, individuality and kindness to animals. She chose purple for the brand to represent creativity.

 

When Lime Crime launched in 2008 the line consisted of primers, glitter, blush and fine brushes. By 2009 Doe Deere was well known for her sensational products. The name Lime Crime first appeared on her clothing line. She did not find the pot of gold at the end of the rainbow until she began dabbling in makeup. She is passionate about her line and loves her job. The contests she has run have been extremely popular. She gave away fantasy inspired accessories including a princess cake necklace. Her exposure online led to a significant fan base and she currently has three million Instagram followers.

 

Doe Deere believes online feedback is incredibly important. She takes criticism well and uses the knowledge to grow her brand. She listens to what people say and responds appropriately. She expresses herself well on the topics most important to her. She gives practical advice as a female entrepreneur about the importance of following ambitions (http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup). She has made some difficult choices including deciding which laboratory would make the best partner for her products. She wanted chemists who could share her vision. Once she found the laboratory she went wild with her delicious color choices.

 

Doe Deere focuses on beauty because it makes people happy. She wants her colors to transform and inspire just like a magic fairy. Her colors are meant to bring out the very best in people. This was the niche she focused on and the result was something nobody else had. Her makeup brings fantasy to life and makes Lime Crime different from the other brands. She continues using her favorite themes to create her enticing new collections. Two of her favorite fantasies are mythical creatures and subcultures. The Alchemy collection was created with her vision of swirling potions is sensational colors. Doe Deere will never stop trying new things. She turns her dreams into new fantasies for Lime Crime. Her fantasies are where the name Lime Crime originated. She wanted a name that was whimsical and brought fantasy to mind. Lime Crime rolled off her tongue beautifully and the Unicorn Queen was created.

EOS’ Road to Success Revealed

In the developing years of the Evolution of Smooth, founders Sanjiv Mehra and Jonathan Teller made a conscious decision to remain distant from the spotlight. Despite their incredible popularity, EOS understood that focusing on product development, manufacturing and sales was most important. The founders’ dedication has paid off as the company has become the second leading seller of lip balm in the United States. In fact, EOS has grown from a startup into a $250 million company. In an exclusive interview with Fast Company, EOS (evolutionofsmooth.ca) founders revealed the steps taken to achieve their worldly success.

Sanjiv Mehra and Jonathan Teller had previous experience in packaged-food sales and startup incubators respectively. These entrepreneurs decided to start a business in the stagnant lip balm market. More specifically, Mehra and Teller understood that a revolutionary product would prove successful in this archaic market. The Evolution of Smooth was created to cater products to women in particular. This demographic made up a majority of lip balm sales overall. In order to successfully market their product, EOS lip balm designed a product that would appeal to all five senses. The aesthetic, orb shape lip balm felt satisfying to use and looked fashionable. Also, EOS developed several different flavors and colors to choose from.

After successfully creating a revolutionary product, EOS focused on putting their lip balm in stores. They approached major retailers and were denied time and time again. Finally, a female buyer at Walgreens agreed to sell EOS lip balm. Online merchant Amazon.com and several major retailers such as Walmart and Target made large purchase orders after the success at Walgreens. Next, EOS founders channelled all of their effort and energy into advertising. They worked with social media influencers to promote their new product. Furthermore, EOS partnered with major stars such as Taylor Swift, Miley Cyrus and Demi Lovato.

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Follow Your Dreams: The Queen of Unicorns Did!

Do you believe in your dreams? Some of them may seem far-fetched, but Doe Deere never once gave up on her dreams. So, which dream did she fulfill, exactly? It was to be the owner of a popular and innovative makeup line known as Lime Crime.

 

 

Doe Deere, also known by her fans as the “Queen of Unicorns” certainly sets the ideal image of one. Whether she is sporting her purple hair or pink hair, she is truly from another land of beauty and, quite possibly, majestic creatures.

 

 

Her belief in following your dreams stems from the very beginning, where she was brought up in Russia. Later on, she moved to New York City. Then she chose Los Angeles as her home.

 

 

Believe it or not, the Queen of Unicorns always was imaginative and ambitious. However, as she says in an interview, “I don’t think, especially as a child, you always dream big.” These are truly wise words; when we are children, we have an ideal dream path in mind, but we don’t always follow them. Additionally, Doe Deere’s biggest dream was actually to become a musician, which is why she moved to New York.

 

 

Soon enough, she ended up pursuing makeup, which was another field right up her alley. To describe her makeup line, it is truly unlike any other out there. With a variety of different lip glosses (some in which appear to give diamonds on them when applied), eyeshadows, and other favorite cosmetics, she is not stopping anytime soon.

 

 

Her style is quite representative in her Lime Crime line. With gorgeous bold colors, shimmering touches, and fantasy-induces touches, Doe Deere has truly become a great success in the beauty world. Besides, she dresses how she pleases, wears whatever hair color she feels the need to, and can rock any Lime Crime product.

 

 

Doe Deere has created something revolutionary which is a staple for nearly every girl’s cosmetic bag. Take a look at Lime Crime and discover the magic as well as the unbelievable beauty cosmetics you can wear. You could be a queen of unicorns yourself!

 

Doe Deere and Lime Crime: Colorful, Courageous Inspiration

Doe Deere continues to sit pretty as her famous makeup brand soars to new heights.

Lime Crime is modern makeup for forward beauty thinkers, female and male, and that’s the mission of Lime Crime. The CEO and founder told IdeaMensch that cosmetics can certainly enhance one’s attractiveness, but it also importantly offers self-expression and empowerment.

The now lavender haired beauty launched Lime Crime in 2008, unsure if people would understand her love of brightly colored, fun makeup that turns heads. She had noticed that makeup like the kind she now creates didn’t exist in much variety, even in a city the size of New York. That’s when she dove head first into the super competitive world of beauty and has never looked back.

Today, 2.8 million people follow Lime Crime on Instagram, and the company has become a social media darling. Doe Deere believes that you can build a brand on e-commerce when you understand your customer and what you’re really selling. Online shopping is quick, convenient, fully stocked and exactly what the shopper is looking for.

Doe Deere maintains a major presence in the day to day happenings of her makeup company, now based in Los Angeles. She meets with a chemist in the lab, participates in meetings and tests all the new Lime Crime lipsticks, shadows and items they sell. If a product is sub-par, it will never make it to store shelves.

Visit: https://www.crunchbase.com/person/doe-deere

Doe Deere wears bold, sexy makeup from her own line, so she makes sure it’s living up to its hype. The makeup she adores is right in your face with zero apologies. Lipstick takes the shades of blue, green, yellow, orange or red, for example and then gets turned up to the nth degree. This makeup is edgy and naughty, and it looks nothing like the boring beige traditional palettes the beauty industry has forced women to wear for decades.

Doe Deere had a dream and is now living it. She has inspired many young women and men in the pursuit of happiness, achieving out of reach goals and never giving up. She was recently honored as one of Self-Made magazine’s Top Inspiring Female Entrepreneurs. Doe Deere also graced the cover with business titans Suze Orman and Arianna Huffington and was blown away by this beautiful recognition.

Doe Deere’s simple advice: Be brave, defy expectations.

That’s what Lime Crime’s strong colorful makeup exudes.