The Traffic Group is one of the largest sports marketing conglomerate in the world today. The company mainly operates in Brazil, but they managed to acquire smaller broadcasting firms from North America to Europe. The founder of the company, Jose Hawilla, has expressed his dream for the company to become a distinguished global sports marketer.
As a child, Jose Hawilla really wanted to become an athlete. He is fascinated every time he watches a sports event on the television, and he expressed his willingness to become an athlete to his parents. They objected to his plans, and advised him to continue his studies instead because it is more important. After he finished studying, Jose Hawilla looked for a job that matches his interest. He became a sports broadcaster in his younger years, and he revealed that the reason why he chose to become one is because he never achieved his dream of being an athlete. For Jose Hawilla, it is the nearest thing on being an athlete, and whenever he is broadcasting, he felt like he have achieved his dream. Check out wikipedia.org
In 1980, an opportunity for Hawilla to build a company came. He named his company as the Traffic Group, and his business focused entirely on sports marketing. He would promote local and international sporting events, inviting spectators from around the world to watch the event live. When an event is held in Brazil, Jose Hawilla is making sure that he exerts more effort and he formulates his own marketing strategy on how to invite more people to watch the event. Most of the time, the Brazilian government is teaming with Jose Hawilla to promote the games held within Brazil.
During the FIFA World Cup and the Olympic Games, Jose Hawilla’s company participated in the marketing efforts. He is responsible for spreading the information about the games, and marketed it extensively across the globe. Because of his hard work, many people have come to Brazil to experience its culture and to watch the sports event. Jose Hawilla stated that his company would continue to invest in he sports marketing industry because of its endless potential.