Doe Deere will always be the Unicorn Queen to the world. She became one of the first female entrepreneurs to successfully launch a cosmetics company in 2008. She has dedicated herself to producing makeup that is vegan, certified, cruelty free, bold and colorful. Lime Crime offers lipsticks, lip gloss, nail polish, liquid liners, loose pigments and eye shadow palettes.
Doe Deere was originally a clothing designer with an independent line. During the time she was modeling for her website she was unable to find the bright makeup she desired. This led to her decision to make these colors herself. She admits her two greatest loves are makeup and fairy tales. She combined both and her brand of makeup is imaginative and fun. She brought in the fairy tales by making her mascot a unicorn to represent beauty, compassion, individuality and kindness to animals. She chose purple for the brand to represent creativity.
When Lime Crime launched in 2008 the line consisted of primers, glitter, blush and fine brushes. By 2009 Doe Deere was well known for her sensational products. The name Lime Crime first appeared on her clothing line. She did not find the pot of gold at the end of the rainbow until she began dabbling in makeup. She is passionate about her line and loves her job. The contests she has run have been extremely popular. She gave away fantasy inspired accessories including a princess cake necklace. Her exposure online led to a significant fan base and she currently has three million Instagram followers.
Doe Deere believes online feedback is incredibly important. She takes criticism well and uses the knowledge to grow her brand. She listens to what people say and responds appropriately. She expresses herself well on the topics most important to her. She gives practical advice as a female entrepreneur about the importance of following ambitions (http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup). She has made some difficult choices including deciding which laboratory would make the best partner for her products. She wanted chemists who could share her vision. Once she found the laboratory she went wild with her delicious color choices.
Doe Deere focuses on beauty because it makes people happy. She wants her colors to transform and inspire just like a magic fairy. Her colors are meant to bring out the very best in people. This was the niche she focused on and the result was something nobody else had. Her makeup brings fantasy to life and makes Lime Crime different from the other brands. She continues using her favorite themes to create her enticing new collections. Two of her favorite fantasies are mythical creatures and subcultures. The Alchemy collection was created with her vision of swirling potions is sensational colors. Doe Deere will never stop trying new things. She turns her dreams into new fantasies for Lime Crime. Her fantasies are where the name Lime Crime originated. She wanted a name that was whimsical and brought fantasy to mind. Lime Crime rolled off her tongue beautifully and the Unicorn Queen was created.