Lori Senecal, A Global Marketing Leader to Watch

What inspires you in life? For Lori Senecal, it is her experiences at a young age where she grew up seeing her older siblings succeed. This made her believe and even pursue some of the most ambitious goals in her life. The achievements she has had are testimony that that motivation is still alive despite her age.

Lori studied sales and marketing in university. She had a talent for marketing and anything she turned bowed to her wishes. She sort to polish the performance of every institution or business that she passed through. However, her approach is by motivating employees to become the best each of them can.

According to GCReport, as the current Global CEO of Crispin Porter & Bogusky, she is trailed by tales of success whenever she took on to a company. Among those she has transformed are Xbox, Nestle, Staples and Applebee, among others. Her achievements are mind boggling when put against her stature. It is almost impossible to imagine that a single person can turn around so many companies within a record short time. Her ability to take the least time to turn around companies saw her receive the Most Creative Person in Business award for 2017.

According to Lori Senecal, the way to turnaround a nonperforming business or organization is by creating a culture of positive change. She has an eye for innovation in organizations and a lesson for brands that do not see space for new products. She advocates for partnerships in order to create a seamless business and organizational environment.

Lori Senecal is the current global CEO for CP&B. The company has operations around the world and she is tasked with ensuring that the brand achieves a unified global business agenda. She is a certified innovator who will not let go until whatever she is doing succeeds. As a motivational speaker, she has personal lessons on success to share.

See more: https://www.linkedin.com/in/lorisenecal

 

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