Doe Deere continues to sit pretty as her famous makeup brand soars to new heights.
Lime Crime is modern makeup for forward beauty thinkers, female and male, and that’s the mission of Lime Crime. The CEO and founder told IdeaMensch that cosmetics can certainly enhance one’s attractiveness, but it also importantly offers self-expression and empowerment.
The now lavender haired beauty launched Lime Crime in 2008, unsure if people would understand her love of brightly colored, fun makeup that turns heads. She had noticed that makeup like the kind she now creates didn’t exist in much variety, even in a city the size of New York. That’s when she dove head first into the super competitive world of beauty and has never looked back.
Today, 2.8 million people follow Lime Crime on Instagram, and the company has become a social media darling. Doe Deere believes that you can build a brand on e-commerce when you understand your customer and what you’re really selling. Online shopping is quick, convenient, fully stocked and exactly what the shopper is looking for.
Doe Deere maintains a major presence in the day to day happenings of her makeup company, now based in Los Angeles. She meets with a chemist in the lab, participates in meetings and tests all the new Lime Crime lipsticks, shadows and items they sell. If a product is sub-par, it will never make it to store shelves.
Doe Deere wears bold, sexy makeup from her own line, so she makes sure it’s living up to its hype. The makeup she adores is right in your face with zero apologies. Lipstick takes the shades of blue, green, yellow, orange or red, for example and then gets turned up to the nth degree. This makeup is edgy and naughty, and it looks nothing like the boring beige traditional palettes the beauty industry has forced women to wear for decades.
Doe Deere had a dream and is now living it. She has inspired many young women and men in the pursuit of happiness, achieving out of reach goals and never giving up. She was recently honored as one of Self-Made magazine’s Top Inspiring Female Entrepreneurs. Doe Deere also graced the cover with business titans Suze Orman and Arianna Huffington and was blown away by this beautiful recognition.
Doe Deere’s simple advice: Be brave, defy expectations.
That’s what Lime Crime’s strong colorful makeup exudes.